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If there is no path, we create it.

Since the birth of KliperDvila 10 years ago, strategic creativity has always been a weakness, that is, our strength. Before acting, we reflect so as to establish the strategic platform from which to drive effective creativity, that which is materialised in sales and in branding.

Diagnosis of the situation

This is the starting point of the strategy and aims to formalise the critical information on the different external factors and agents which intervene in the market. The aim of this stage is to collect and structure all the relevant information for the subsequent strategic definition and action plans. The main hindrance in this initial stage is the possible lack of information which makes it difficult to know the brand's real situation and possibilities. In the event that there are significant deficiencies, we will propose methodologies which allow us to collect this data.

	Brand strategy
	The aim of this stage is to design a differentiation strategy which is sustainable, believable and relevant for the market. This stage includes a reflection on the brand's future, its point of difference, its function in the market and the manner in which we are going to make our competitive advantages tangible.

	Operational marketing plan
	This involves defining the short and medium term objectives and action plans with regard to acquiring business, marketing and communication. This stage aims to specify the short and medium term action plans, from the renewal of communication media up to new formulas for communication or marketing.

CASA PONS, a brand which is part of Grupo IMPORTACO, decided to launch a product family which was novel, both for its definition and its distribution. This was the IMPULSO range for C-stores and other distribution stores. The first thing was to generate the need from the distribution network. We conceived and developed a powerful direct marketing action which appealed to the "impulso" (impulse) concept in all its versatility. At the same time, we designed a codified pack family with lively and attractive colours, united by the sobriety of the colour black so as to generate a suggestive multi-colour splash in the point of sale.

Through Vos Marketing, a leader in sports marketing, the Real Federación Española de Fútbol, selected KliperDvila to conceive the Centenario brand of the RFEF. The proposed and selected brand requires no explanation. It perfectly reflected the requested values. Centenary, football, Spain, cutting-edge and, of course, football. In turn, it perfectly integrated into any merchandising article generated for the occasion. Furthermore, KliperDvila formed an important part in the design and development of the Centenario event itself.

The Valencia winery TORRE ORIA entrusted us with the project to design the packaging for Bisila, a new collection of signature wines from Bisila Bokoko, executive director of the Spanish Chamber of Commerce in New York and a keen wine enthusiast. KliperDvila had to get involved both in the design of the label on the bottles and in the commercial tools. Basing our ideas on the African roots of Bisila, we built a visual and poetic brand and visual universe which merged the wild rawness of Africa with the sophistication of an extremely successful international businesswoman.

HIDROSALUD was born in 2004 and in only five years became the leading national brand in domestic water treatment. Much of the responsibility for this success falls on the branding culture which the brand has developed through naming and packaging. In this regard, KliperDvila has participated extremely actively in building this brand culture in this Valencian company through product naming, packaging and commercial tools.

The legendary turrón brand 1880 entrusted Dvila to organise the project for Espacio 1880, an exclusive boutique with dairy proposals for turrón in normal formats together with delicatessen products and the classic lines produced by the Alicante firm.

The challenge in terms of branding was to perfectly match the idea of tradition and being cutting edge. It was thrilling and enriching. We started by building a brand which brought together both values. Once we had the brand, we began to develop an exquisite visual universe which was implemented both in the packaging family and in the space itself.

Making a great advert for Coca-Cola is relatively attainable. What is difficult is making a great advert for a professional hygiene company. KliperDvila is a specialist in making the difficult, and even the impossible, become easy. That is what we do with Nítida, a brand which is perfectly positioned in the market as different and exceptional in the professional hygiene sector. This positioning meets the firm commitments of NÍTIDA and KliperDvila to enhance the brand in each one of the actions which we perform, whether press advertisements or a direct marketing action.

jorge juan 10, 1º

46004 · valencia

jorge juan 64, 1º izq;

28009 · madrid

tel: 962 41 82 41

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